AdTech and MarTech are converging. What are the consequences of this process for adtech companies and agencies? Who is going to win or lose?
We sat down for an EXCLUSIVE interview with MarTech guru Scott Brinker, founder of Chiefmartec blog, to get his perspective.
- Is the classic model of how advertising agencies make money in grave danger?
- How are DSPs changing their business to fit the new market reality?
- Are companies like Adobe, IBM, Accenture, and PWC, among others, becoming the real competition in the AdTech/MarTech scene?
- How should AdTech companies position themselves to survive the realities of the convergence with MarTech?
For insight answers to those difficult - and even scary - questions, download our exclusive interview with ScottBrinker.
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