Your guide to the key issues, and how to minimize their impact

Have you ever wondered where mobile advertising is heading? What can possibly stop its unprecedented growth?

Just 6 months ago for the first time in history mobile internet usage surpassed desktop. Mobile ad spending has been growing like crazy in past three years. However, it also conceals many challenges:

1. Lack of attribution transparency
2. Low conversion of mobile leads/traffic
3. Tough to get the cross-device campaigns right
4. Difficulties in user reengagement after initial app install

DOWNLOAD this summary GUIDE, that Cogniance has prepared, in order to understand why these are still causing headaches for brands, agencies and adtech companies. We even have some suggestions for you on how to minimize those!


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About Cogniance

Cogniance is a global design, development, and consulting firm creating the world where brands and people connect through technology. From entrepreneurial start-ups through established enterprises, we’ve redefined the value of global outsourcing. We partner with our clients through a design-led, co-creation process. By combining this process with our people and passion, we produce exciting and engaging experiences.

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