AdTech and MarTech are converging.
- Is the classic model of how advertising agencies make money in grave danger?
- How are DSPs changing their business to fit the new market reality?
- Are companies like IBM, Accenture, and PWC, among others, becoming the real competition in the AdTech/MarTech scene?
- How should AdTech companies position themselves to survive the realities of the convergence with MarTech?
For insight answers to those difficult - and even scary - questions, download part 2 of our exclusive interview with Scott Brinker.
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