Because of exponential demand over the past five years, serving programmatic digital ads offers a sizable revenue opportunity for agencies. However, in order to profit from this agencies will require a high-caliber platform that allows them to capture the benefits of serving the right ad to the right viewer at the right time... all while avoiding common blind spots and inconsistencies, such as:
- Low viewability
- High percentage of fraud
- Difficulties in cross-channel and cross-device campaign planning
- Making TV a relevant part of the agency strategy
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