4 Pitfalls of Programmatic... Are you Handling Them Right?

Because of exponential demand over the past five years, serving programmatic digital ads offers a sizable revenue opportunity for agencies. However, in order to profit from this agencies will require a high-caliber platform that allows them to capture the benefits of serving the right ad to the right viewer at the right time... all while avoiding common blind spots and inconsistencies, such as:

  • Low viewability
  • High percentage of fraud
  • Difficulties in cross-channel and cross-device campaign planning
  • Making TV a relevant part of the agency strategy

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About Cogniance

Cogniance co-creates technology products merging our Silicon Valley DNA and 8+ years of experience building high caliber end-to-end AdTech platforms. We help our customers to master programmatic technology, harness the power of 3rd party data integrations and create advanced analytics & reporting engines. We provide these services as “turnkey” solutions, as well as by standing alongside your existing engineering team.

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