RIP disruption...finicky users with little patience for poor design dug your grave and smartly-designed products pushed you in.
Disruption for the sake of disruption no longer produces market-winning successes. As some original products Google and Airbnb created can demonstrate, disruption is dead. Download this paper to explore why a user-focused, design-led mentality for technology products delights markets and satisfies that picky user in all of us.
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