Why Users are the Inspiration for True Innovation

RIP disruption...finicky users with little patience for poor design dug your grave and smartly-designed products pushed you in.

Disruption for the sake of disruption no longer produces market-winning successes. As some original products Google and Airbnb created can demonstrate, disruption is dead. Download this paper to explore why a user-focused, design-led mentality for technology products delights markets and satisfies that picky user in all of us.

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Xerox discovers how design improved user experience in DocuShare Android client
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One step backwards in design can be two leaps forward. Do your users say "WOW?"
The Cogniance Way

About Cogniance

Cogniance is a global design, development, and consulting firm creating a world where brands and people connect through technology. From entrepreneurial start-ups through established enterprises, we’ve redefined the value of global outsourcing. We partner with our clients through a design-led, co-creation process. By combining this process with our people and passion, we produce exciting and engaging experiences.

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