Three Questions That Lead To Killer Products

Industrial and UX/UI design shouldn’t aim to be pretty…

People are always drawn to beauty. Pretty usually wins, but Product Designer Lars Martin Haukohl puts it best, "Great design creates a perfect fit between the product and the human. Beauty is just another function." Read this paper to learn the three questions that great designers ask in the development process that lead to killer products, what MIT found about the design-led organization and more. Explore what makes a market WOW, not just a market win.

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One step backwards in design can be two leaps forward. Do your users say "WOW?"
The Cogniance Way

About Cogniance

Cogniance is a global design, development, and consulting firm creating a world where brands and people connect through technology. From entrepreneurial start-ups through established enterprises, we’ve redefined the value of global outsourcing. We partner with our clients through a design-led, co-creation process. By combining this process with our people and passion, we produce exciting and engaging experiences.

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